Hotel UMass

Brand identity concept for Hotel UMass, an iconic presence on the UMass Amherst campus. Inspired by Marcel Breuer's architectural style and the Bauhaus movement.

There is a palpable sense of pride and collegiate spirit felt throughout the hotel's experience that is fostered and shared with the UMass community.Conveniently located in the heart of campus, the Hotel UMass is a friendly, welcoming place to gather for business travelers, parents, students and faculty alike.

Scope of work

- Brand Strategy
- Brand Visual Identity (concept)

Designed at Korn Design